Another Knock-Out Project: KOVideo Step 2.

2010-08-24T13:03:12Z

Believe it or not summer is still rolling for a few days only. So take a deep breath, relax, and enjoy it. We know we didn’t.
We worked to put online an enhanced version of this, as we promised.

Since you are here reading this, chances are you are not away for vacation either.…

Does Good Web Design Really Matter?

2010-08-10T14:31:18Z

Yahoo released its Style Guide recently, practically being the first internet services provider colossus to publish such a guide for the web writers and designers everywhere. And to ask money for it. That’s because they can, and they know everybody’s gonna jump to see what they can do to receive favors from the world’s most important search…

Enroll. We’re hiring.

2010-08-02T15:19:00Z

Our team needs a well-rounded PHP engineer for our new missions.
If you are passionate with next-generation technologies, familiar with PHP, and heard at least about one or two of these: MySQL, PostgreSQL, JS, HTML, CSS, data structures, come and say hi.
You will work closely with our team of developers, a great funny crew, for

Google: Interactive Video Ads Are On Their Way

2010-07-12T10:41:08Z

We’ve already discussed the various ways in which media outlets are trying to monetize their online editions. Now we can take a look at what Google says regarding current monetizing models and what role Interactive Advertising can play.

First, a look at the Online Revenue Sources in the last two years:

Free Internet Content is History. Five monetizing models

2010-07-05T09:21:38Z

Free content on the Internet is soon to become a thing of the past, analysts say, and if we watch the latest events taking place on the web we’re forced to agree. But with some caveats: we’re talking only about premium content.

The main problem with quality content is monetizing. Advertising is the main source of revenue for today’s online…

Apple’s iAd: what is the future of mobile advertising holding for us?

2010-07-01T20:21:33Z

A long title for a very important milestone: today Apple launched its iAd mobile ad network in the US, with big advertisers like Unilever, Chanel, Turner Broadcasting and Nissan already on board. That’s practically the start for the multimedia mobile advertising market, a market resumed last year by Steve Jobs in the words „mobile advertising really sucks”.

Yes it sucks,…

Why Mobile Will Bring the Next Google or Facebook

2010-06-21T18:26:44Z

Everybody knew it. Each decade has its own behemoth, coming from nowhere, growing and managing to make the world advance in a leap that nobody envisioned. HP was such a success story; IBM and Microsoft are other examples, while Google and nowadays Facebook are completing the picture.

Each has developed a market, sometimes from scratch, each has managed to…

To Flash or not to Flash

2010-06-14T10:05:18Z

There’s a growing debate among developers and designers about Flash. The Internet itself seems a bit schizoid in this respect. On one hand, Flash is being used extensively to provide video, animation and rich media content and advertising to websites, making them appealing and truly interactive. On the other hand, Flash is rather difficult to index by the main search…

Webby Awards 2010: Best Navigation Structure

2010-04-29T06:28:15Z

Now, you can make a classic navigation structure, or you can develop a heavy, flashy and completely mind-blowing navigation interface in which the user will feel like drowning. Or, you can make something like this:

Behold our favorite of the Best Navigation/Structure Webby Award for…

World’s Biggest Signpost, or how Nokia used mobile marketing to its best

2010-04-22T11:38:27Z

When you’re a mobile phone behemoth but your navigation line of products is not as well known, then you have to take some concrete steps to advertise it. Enters mobile marketing, with a twist of interactivity. Nokia used a huge signpost that could be controlled by SMS in order to point to the direction indicated by the passersby (imagine you’re…

Webby Awards 2010: Best Integrated Campaign

2010-04-21T11:31:28Z

Now, continuing our picks of the 2010 Webby Awards in the Interactive Category, we have two favorites for the Integrated Campaign award. It’s rather difficult to chose between Starbucks’ Love campaign that brought together more than 20.000 people around the world singing Love is All You Need, via a campaign that managed to dodge Christmas’ cheesiness, and the Swedish Armed…

Webby Awards 2010: The Interactive Advertising Nominees

2010-04-13T17:41:23Z

The Webby Awards is by far the most interesting competition that awards each year the brightest and smartest websites, interactive advertising, online film & videos, and mobile websites. You really want to be on that list, but even if you are not, you can still enjoy the voting process.

The list of nominees is huge, as every year there are…

Twitter will make money with sponsored tweets

2010-04-13T12:30:49Z

At least, that’s the plan unveiled on Tuesday. Twitter Inc. plans to monetize its hugely popular platform through sponsored tweets on the search pages.

The sponsored tweets will promote to a bigger audience Tweets that the participating companies have already posted on their Twitter accounts. For the beginning the messages will feature Tweets from Starbucks, Sony Pictures, Bravo, Red Bull,…

Philips Starts Parallel Lines Interactive Campaign

2010-04-11T18:37:23Z

Remember last year award-getting ‘Carousel’? Yeah, we though so. However, if you’re not into evil clowns, but rather into dramatic movies, then the new ‘Parallel Lines’ campaign run by Philips will make you want to see more of them on its HD televisions.

The campaign focuses on the idea that you can tell the same story (same…

Video ads in print? Citroen shows it’s possible

2010-04-01T13:20:52Z

Is printed media dead? No it isn’t. At least not until it adopts completely the digital media, transforming itself from a static media to a dynamic and interactive one. Click on the following clip to see how.

Citroën Video In Print
Încărcat de

For the love of music

2010-03-08T11:15:33Z

New, fresh, funky, clean and easy to use, the multimedia-loving new KoVideo is live! Featured coolness are the latest artists section, videos and lyrics section, Facebook Connect-enabled.

Users will love the clean content structure and the straightforward navigation. Techie guys will appreciate Ko’s player developed in-house or the Google-friendly…

Interactive advertising in 2015 (part.1)

2010-02-10T12:41:57Z

Managing to be coherent when talking about interactive advertising five years from now is pretty difficult, especially during a time when technology is the leading factor influencing the way people consume advertising.

Anyway, we should discuss this, in order to set the correct priorities for the next few years. What factors should we take into consideration when talking about interactive…

Merry Christmas!

2009-12-23T13:22:14Z

p.s: The making of is so funny!

Wave. Google Wave.

2009-11-27T14:52:25Z

We have accounts and we are offering lots of invitations. Yet, have we discovered its real value? Had Google invented another ingenious product? I will let you in the company of this article. I enjoyed it.

What about you? :-)

Echo! Echo! We’re hiring!

2009-11-19T11:43:49Z

We need a new cadet on our team.

If you have a Bachelor’s degree from an accredited institution in engineering, biological science, physical science, or mathematics with sound academic preparation,at least 1,000 hours pilot-in-command time in jet aircraft and the ability to pass a space physical which is similar to a military or civilian flight physical….

Hey, we’re…

MB Dragan Flight log