Idareu

The Challenge

Consisted in an attempt to bring viewers from offline to online with the help of a game, awards and a promotion campaign.

Short Presentation

  Idareu campaign was started on July 10 and took a month, ending on August 10. Rules were simple: every 45 minutes, the UTV station declared a winning melody, displaying a special graphics on the TV screen. The next step was to enter the site, idareu.ro, create an account, then enter the song and artist to win points. By getting more points, you could move faster from one level to another. The contest had five levels, each level with its own prize. In addition, all contestants have participated in the draw for the big prize, a Safari in South Africa.

  All the IdareU madness wasn’t just a simple game for us, but also getting involved in the promotion and launch campaign. Thus, together with the UTV team, we decided to dare the bloggers, in an unconventional way: we invited them to the shooting range, to prove their shooting skills. Of course, the most talented got a prize, and our greatest satisfaction was to see their expressions on their faces during the competition. Everybody felt good and was in good spirits. And that was felt in the articles that appeared later on their blogs.

  And to get an idea about what happened, below you have a movie that will certainly arouse your curiosity:

The solution

  The site had more than 420.000 pageviews throughout the campaign and a bounce rate of 18%, and we are happy because we added to our portfolio another satisfied customer.

  The campaign was a success, with more than 5500 valid participations. The credits for the flash and design go to our colleague, Victor Obretin. And those for the programming part goes to Alin Alexa and Ovidiu Mihalcea.

  Let’s not forget about the event organization, which was made possible by the UTV team along with Anca Nelersa, Maria Olteanu and Tudor Totolici.