Novensys

The challenge

Novensys commissioned us to redesign, redevelop and market their website, Novensys.com.

The solution

Here at MB Dragan we like to watch the big picture and act accordingly. We saw a big company in need of integrated communication. We looked at the problems and offered solutions. When we won the pitch we found an unoptimised website, no retention mechanism, no conversion optimization systems.

We proposed an information packed website, well optimized for the search engines, explaining in detail what customers can benefit from and what to expect when working with one of the top industry players. A internationalized state of the art CMS (content management system) allowed multiple users to edit pages simultaneously in multiple languages adding rich media, different types of documents, static pages and categories.

But that was not enough. We added Instant notifications to job applications, document management, cross references between products and multiple category pages.

And still…we thought we can do better. So we added a newsletter system, RSS syndication on every news category, and a fine working configurator for possible clients that became a very good sales force tool.

And then we improved adding the event calendar, the knowledge base, user feedback and statistics and of course – the company blog.

The results

We worked hard and fast. Now Novensys is ranked top among very expensive terms like ERP, CRM or Business Intelligence. We launched the website with a paid search campaign ran on Google and its affiliates. Now the request for quotations stack up in the mini CRM we put together on the website.