Pazo.ro

The Challenge

The company changed its vision and positioned itself as a B2C company rather than activating on the B2B sector. We were commissioned by Pazo, a local importer of bathroom tiles to redo their website accordantly to their new company vision.

The Solution

MB Dragan developed the website keeping in mind social interaction as we were counting on our users to generate the content. We developed a platform where user could interact and give opinion and advice about interior decorating and such. The website tried to put, form the very begging more accent on the clients point of view opinions and questions than on the company presentation.

Interaction design

We found a very innovative way to separate the content. The company presentation had massive amounts of information very well structured with produce presentation, technical details and portfolio pictures.

On the bottom side the design is very clean and puts more accent on the content submitted by the users, their problems and the way they solved them by using Pazo products but not only.

Search engine optimization

The code, copywriting and insite links are optimized for better search engine indexing and results positioning. In less than two months traffic skyrocketed with relevant traffic.