Sampler.ro

The Challenge

Between 14 May and 14 June, LG Electronics Romania offered for testing a Super TV LG LH5000 to four famous bloggers in Romania: Victor Kapra, Cristian Manafu, Bobby Voicu and Mihai Dobrovolschi.

Each of the four mentioned bloggers have launched themed contests, which shows the popularity that they have in the online environment. They had the freedom to choose the candidates and the proposals.

Manafu was the one we teamed up with and we developed sampler.ro.

Short Presentation

For the competition you had to mention somewhere on a social media service (blog, Twitter, Hi5, Flickr or YouTube) the fact that you attend that competition. Afterwards, you had to register on sampler.ro.

Visitors could vote the pages that they appreciated on Sampler.ro. There were no criteria: participants could even just call their friends to vote. They had a remote control that could change the pages of the participants, zapping through the large number of contestants.

The solution

LG was the most discussed brand in the Romanian blogosphere just after two weeks since the competition started.

The website design was developed by our team based on the central image of the television offered as a prize and a remote to switch channels for voting those enrolled in the contest.
There were over 750 pages in the contest, of which most were Blogosphere and on hi5.

The vast majority of competitors have chosen to promote their pages through the badges offered on sampler.ro. They could embed these on their blog or hi5 profile, for example.
Most votes came from Romanian users, in proportion of over 80%, followed by the United States and England.

In a month, a number of 32,000 unique visitors was recorded with an average of 2.3 pages per visit.The largest number of users was registred on May 20, 4000 unique visitors.