Sono

The Challenge

Revamp Sono.ro, one of the most popular online stores for home audio. Increase sales.

The Solution

Our strategy included the redesign, reprogram and a series of interactive campaigns to increase awareness and sales for the online retailer. We optimized the website for better search positioning and we partnered with other related websites to increase page rank.

1. The website

The site now features a clean interface, with visible products, clear navigation and a pretty flash player that show cases the hottest products and the best deals.
Users have a visible action bar at the top where they can always find the most important features (the shopping cart, search and their account).

As we needed to create a better user experience we developed a multi-brand selector for other products in range. We positioned this in each category in the upper right area.
Characteristics and user comments for each and every product are easily accessible, just like a fast-buy option for those in a hurry.

2. The online marketing

We’ve partnered with similar websites to create a network of home-audio related web locations and increased relevancy for users in this network. High profile bloggers have been contacted and we’ve let them know about Sono’s benefits and such.

We launched two campaigns aimed at increasing sales and generating word of mouth. The latest, Sono Music Arena, an interactive advergame doubled the sales while cutting the online ad spending in half. As such we had increased the conversion rate four-fold.

The results

The number of registered users had also doubled in the span of only one month. 45 000 unique visitors viewed around 250 000 pages and a lot of them (we can’t really tell you) became conversions.

The game featured home audio devices pictured as “audio weapons” which users could use to win virtual battles with our mastermind artificial intelligence. The ones most skilled in combat got a shot at the big prize: a shiny high tech home audio system. It was a hit. Not only did users registered for the game but they had also invited their friends, embedded it on their own blogs and used it to by in-store products.