Yellow Pages (“Pagini Aurii”)

The challenge

Relaunching PaginiAurii.ro (the local Yellow Pages Company). Gain awareness. Generate site usage.

The solution

PaginiAurii.ro was relaunched with a press conference where all the local popular bloggers were invited to see what has the online application has to offer to them and their readers. The launch was a success and most of those invited found it interesting enough to write about it.

After launch we started communicating through an awareness campaign which we set up in less than a month. We used an innovative perspective on local search to position PaginiAurii.ro as friendly, fun and useful. Our creative team proposed several concepts of which one was chosen to run on all major local websites. We imagined a friendly woman that would move in her little banner box, looking for something. She would curl the end of the banner and even look underneath the text in the website the campaign was running.

The campaign was a success. Traffic had risen and users remembered the concept. Traffic on PaginiAurii.ro grew more and more from that campaign.
As we couldn’t settle with just that we also used search marketing to help PaginiAurii.ro increase their traffic, awareness and usage, as part of the yearly online marketing strategy.
Social media, viral marketing and others help PaginiAurii.ro grow their market share and influence as you’re reading this.